For all of the talk and work around consumer data integration, the industry is just getting started with the type of data correlation/merging that enables seamless, relevant experiences across the Web. When systems play nice it’s a beautiful thing, e.g., Amazon.com, the promise of Facebook Custom Audience Targeting, etc., but when systems get the wrong¬†instructions (keywords, omission of negative keywords,¬†algorithm¬†weighting) you get this headline with a food ad.

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