A new post:
“By partnering with leaders across departments and teaming marketing efforts with technology capable of deriving the greatest available value from data, CMOs can gain the insights they need to create positive brand interactions across every channel and at every stage of the customer lifecycle.”
Read the full article here.
An article I wrote for CMSWire focused on building a mar-tech stack for success.
“The promise of an all-in-one MarTech solution that opens up new capabilities and accelerates growth is alluring, but it’s rare a single vendor can deliver that.
Not to mention your IT and development counterparts may feel wary of the IT lock-in that can occur with all-in-one solutions.
In reality all marketers (and their teams) will employ a dozen or more vendors to help ensure their B2C e-commerce, B2B partner portal, or other web or mobile-based solution satisfies their customers.”
Read more on CMSWire.
Wire Stone Adds Jason Michaels as Vice President and Managing Director of California Offices
SAN FRANCISCO, CA–(Marketwired – Aug 25, 2016) – Wire Stone, a top-25 independent digital marketing agency, today announced Jason Michaels will serve as vice president and managing director of the company’s California operations. In this role, Michaels is expected to drive growth through client success, operational excellence, and strategic expansion for the agency (which recently acquired Tenthwave Digital).
Read more on Yahoo Finance.
YDesign Group Acquires Lumens, a Leading Multi-Channel Retail Brand in Lighting, Modern Furniture and Home Accessories
YDesign Group, LLC (YDesign Group), today announced a definitive agreement to acquire Lumens, LLC (Lumens), a leading multi-channel retail brand in lighting, modern furniture and home accessories. The Lumens brand will join YLighting, YLiving, and YBath in the YDesign Group portfolio.
Retail leaders with a combined 25-plus years in online commerce, the combination of YDesign Group and Lumens creates new retail leadership in the design-driven lighting, modern furniture, home accessories, and decorative plumbing retail vertical. YDesign Group now has an unparalleled product catalog of over 500 partner brands, a customer base of more than 400,000 trade professional, residential, and commercial customers, and boasts an annual revenue growth rate of more than 24% since 2012.
Read more on PRWeb.