An article I wrote for CMSWire focused on building a mar-tech stack for success.

“The promise of an all-in-one MarTech solution that opens up new capabilities and accelerates growth is alluring, but it’s rare a single vendor can deliver that.

Not to mention your IT and development counterparts may feel wary of the IT lock-in that can occur with all-in-one solutions.

In reality all marketers (and their teams) will employ a dozen or more vendors to help ensure their B2C e-commerce, B2B partner portal, or other web or mobile-based solution satisfies their customers.”

Read more on CMSWire.