A new post:
“By partnering with leaders across departments and teaming marketing efforts with technology capable of deriving the greatest available value from data, CMOs can gain the insights they need to create positive brand interactions across every channel and at every stage of the customer lifecycle.”
Read the full article here.
An article I wrote for CMSWire focused on building a mar-tech stack for success.
“The promise of an all-in-one MarTech solution that opens up new capabilities and accelerates growth is alluring, but it’s rare a single vendor can deliver that.
Not to mention your IT and development counterparts may feel wary of the IT lock-in that can occur with all-in-one solutions.
In reality all marketers (and their teams) will employ a dozen or more vendors to help ensure their B2C e-commerce, B2B partner portal, or other web or mobile-based solution satisfies their customers.”
Read more on CMSWire.